Senior Vice President of Global Brand and Creative for Dell
By Lauren Jones, Photo by Courtney Runn
Liz Matthews is the senior vice president of global brand and creative for Dell, where she is responsible for building and running the new Dell Technologies brand and its family of seven brands. This encompasses driving the brand and purpose globally through advertising, digital, social, creative, corporate narrative, voice and visual identity while also igniting its purpose for team members. Previously, she held multiple executive roles in Dell’s consumer and small and medium businesses, helping manage and develop global marketing communications for all business-to-consumer products. With a background in technology marketing, she has worked for both global brands and startups, including Sun Microsystems, where she ran end-to-end integrated marketing for the software division. Matthews sits on the board of directors for the Ad Council and is a Legacy Circle member of Lifeworks, a non-profit dedicated to advocating for and empowering homeless youth and families.