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Woman’s Way Business Awards

Austin Woman magazine has been in the business of celebrating women for 17 years and the Woman’s Ways Business Awards are an opportunity to recognize, support and promote these women off the pages. The Woman’s Way Business Awards are Austin’s only business awards for woman-owned and woman-led businesses. Awards are presented in 10 categories, span numerous industries and are chosen by a selection committee of successful, local female business owners and community leaders.

These awards have been critical to our operation as a small business for the past four years and would not be possible without the support of our sponsors and attendees. Thank you all for standing by us and supporting our mission of celebrating and honoring the women behind Austin’s businesses.

Congratulations to our 2020 winners!

I Am Austin Woman – Shuronda Robinson, Adisa Communications

Bank of America Business to Watch Over $3MUrban Betty, Chelle Neff
Roger Beasley Mazda Business to Watch Under $3MThe Sanctuary Project, Holly Christine Hayes
H-E-B Rising StarThe New Philanthropists, Paulina Artieda
WP Engine Engine for GoodCASA of Travis County, Laura Wolf
Dell STEMDouble A Labs, Amber Allen
Twin Liquors Maker Joe’s Bakery, Regina Estrada
On The Dot Product or Technology InnovationRe-3D Inc., Samantha Snabes
Cisco Professional ServicesMODintelechy, Maria Orozova
Tru-Skin Dermatology Health & WellnessChildren’s Autism Center, Courtney Wright

Swag bags sponsors: AFIA Foods, atxGals, Austin Eastciders, Beauty and the Mess, Benold’s Jewelers, CareFor, City of Austin Small Business Program, H-E-B, Heal In Comfort, Integrated Financial Planning Center, LBJ Library, Lisa J Makeup, Mediators and Arbitrators of America, Novita Spa & Medical Rejuvenation Center, Re-3D Inc., Restart CBD, Smokey Denmark, Tiff’s Treats, Tru-Skin Dermatology, Twang-a-rita, Twin Liquors, Uncle Ray’s Peanut Brittle, Urban Betty, Waterloo Sparking Water, WP Engine

Live giveaway sponsors: AFIA Foods, Bola Pizza, Brazen, Cater to Mom, Dripping Springs Distillery, Kendra Scott, Lisa J Makeup, Novita Spa & Medical Rejuvenation Center, Restart CBD, Robin Emmerich, Skin Science Soul, SUSTO, Tiff’s Treats, Twin Liquors & Urban Betty




A few days before the event, you will receive an invitation to the platform for you to set up your account. On the day of the event, simply log in to your account and all links to the live portions of the event will be on your personalized dashboard. Additionally, you’ll be able to check our amazing sponsor pages and vendor marketplace full of custom content created for you, plus, most importantly, connect with other members of the curated networking group you have been assigned. You can begin building connections with any event attendee by simply reviewing their profile and using the built-in messaging system to connect. 

The best part is that the networking doesn’t end the night of the event! Your membership to the platform is for a full year, giving you plenty of time to get to know everyone on the site and offer up your amazing skills for mentorship, or find the exact advice you need to make the next career move. 



Health and Wellness sponsored by Tru-Skin Dermatology:  This business is leading the way in Austin’s ever-growing health-and-wellness industry with a product or service offering.

Professional Services sponsored by Cisco: In the services industry, this business is at the top of its class, making a significant impact with the service it provides, including but not limited to marketing, event planning, PR, accounting, legal work, consulting or other professional services. 

STEM sponsored by Dell:  This business stands on the principle of women supporting women and encouraging more female involvement in STEM at large. *Technology industry encompasses technology products or services, businesses that utilize a technology platform and online businesses (if the business being online only is the reason for the success of the business, rather than the good or service). 

Engine for Good sponsored by Wp Engine: Social impact is embedded in the core values, strategies and processes by which this business operates and measures results. This business may be a nonprofit or a for-profit organization with a big idea that satisfies a social need and clearly articulated core values. 

Product or Technology Innovation sponsored by On The Dot Diversity: Innovation and creativity are at the root of all successful businesses, and this business has proven as such with its unmatched product development. *This company has developed a product and taken it to market. This can include a tangible/physical product or a technology-based product. 

Maker sponsored by Twin Liquors: This business was built by a female artisan who is supporting herself with her craft and has reached a level of success that allows her to support other female artists. From jewelry and fashion to pottery and photography to music and art, this category is a celebration of all makers in all mediums. 

Rising Star (must be less than three years old) sponsored by H-E-B: This business is fresh on the Austin scene, but is already making its mark. Over the next few years, we expect great things from this company, as it is on track to scale and become an influencer in its category. 

Business to Watch (under $3 million) sponsored by Roger Beasley Mazda: From impressive fiscal success to excellent leadership, this business is making a noteworthy mark on Austin and its industry at large. A key factor defining success may include the ability for future scale, community impact and opportunity for women. 

Business to Watch (over $3 million) sponsored by Bank of America: From impressive fiscal success to excellent leadership, this business is making a noteworthy mark on Austin and its industry at large. A key factor defining success may include the ability for future scale, community impact and opportunity for women. 

I Am Austin Woman: This woman is beloved in the Austin community for her innate ability to foster engaging and empowering conversation and inspire those around her. Throughout her lengthy career and avid community involvement, she has led with exceptional grace and finesse, her actions echoing the core mission of Austin Woman magazine. The impact she has made as a woman and for women is key.

Businesses led by women continue to drive our economy in Austin and throughout the country. Our sole mission as an organization is to support women, and we’re looking forward to our fifth year of celebrating the valuable contributions of the many inspirational women in the Austin business community.”

– Melinda Garvey, founder of Austin Woman magazine


All nominated businesses must be woman-owned or woman-led businesses that not only create a measurable impact in their field, but set the standard for all businesses in their chosen field. Nominated businesses must be based in Austin and/or have a significant portion of operations and staff located in Austin. 

To qualify as woman-owned, business must be 51% or more woman-owned. To qualify as woman-led, an Austin-based woman must be in an executive role, with PNL responsibilities, and be the most senior-level employee of either the whole company or of a branch of the company.

The woman leader included in the nomination must be making a measurable impact in their company.

Please review the award categories for specific descriptions and eligibility requirements. 


The Awards Selection Committee will evaluate all nominations based on the submitted criteria and select finalists in each award category. Employees of Austin Woman administer and facilitate the awards selection process but do not participate in or in any way influence the Award Selection Committee’s voting.

*Please note, if you are selected as a finalist you may be asked to submit a short video to accompany your application.

Winners will be announced at the Woman’s Way Awards Ceremony on Wednesday, June 17, 2020.

“I enjoy [being a part of the Woman’s Way selection committee]immensely and look forward to women learning more and sharing more with each other. Since last year, I have deliberately changed the places I eat and seek service based on the women I have come to know through this process.”

– Gigi Edwards Bryant, Selection Committee Member, 2016, 2017, 2018, 2019


JOIN US ON JUNE 17, 2020.



Following her success repealing the Ground Combat Exclusion Policy, Hegar spent five years in the health-care industry, leading key projects for the largest hospital network in Central Texas. In that role, she saw how burdensome health-care costs could debilitate individuals and families.
In 2017, MJ ran for the U.S. House of Representatives in her home district outside of Austin, Texas. She challenged the status quo both in her extremely close race for Congress and by reversing the seemingly intractable stance of the military against women in combat positions. Now MJ is furthering her passion for fighting for justice by setting her sights on unaffordable prescription medications.
MJ is the author of her memoir, Shoot Like a Girl, which is being adapted by Netflix into a major motion picture. She lives in Texas with her husband and two sons.


HEALTH & WELLNESS: Better Bites Bakery, Halcyon Home, Nutritional Wisdom

PROFESSIONAL SERVICES: Firefly Consulting, Growth Acceleration Partners, Launch Marketing

PRODUCT INNOVATION: Brobe International Inc., Kikupal, TurnKey Vacation Rentals

MAKER: Austin Oddities & Entertainment, Darbie Angell, Sikara & Co.

STEM: Diligent Robotics, Double A Labs, Hello World, InLieu

SOCIAL IMPACT: Austin Angels, The Austin Socialite, Health Alliance for Austin Musicians, Seedling Mentor Program

RISING STAR: Ruffner Schoenbaum PLLC, Shohreh Davoodi Coaching, Upper Ninety

BUSINESS OF THE YEAR (UNDER $3M): Kelly Wynne Handbags, Prohibition Creamery, Sweet Ritual

BUSINESS OF THE YEAR (OVER $3M): American Campus Communities, Bumble, Quality Seafood


Maria Orozova, MODintelechy

Sheri Soltes, Service Dog Inc.

Kelly White + Julia Spann, The SAFE Alliance


Leave on your sweatpants, grab a cocktail (or mocktail) and tune in for amazing content, fun vendor workshops, virtual networking, an inspiring keynote by Erin Condren and awards ceremony in our brand new platform! Follow us on Instagram at @austinwoman for updates!