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Woman’s Way Business Awards

Austin Woman magazine was founded in 2002 with the vision to uplift and cultivate our community of inspiring women. As we enter into 2021, it feels ever more fitting to celebrate the work of women who are building the world we want to live in. Women who are challenging outdated structures, envisioning new models, and laying the foundations for an inclusive, authentically expressed and innovative city. 

We are proud to present for the 6th year in a row the Woman’s Way Business Awards as an opportunity to pause and recognize and promote these women and their successes off the pages of the magazine. Categories spread across a wide variety of industries for women who are makers, shakers, and disruptors. Winners are chosen by a selection committee composed of local women business owners and community leaders. To date, the Woman’s Way Business Awards are Austin’s only awards exclusively for women-owned and women-led businesses. 



  • All nominated businesses must be woman-owned or woman-led businesses that not only create a measurable impact in their field, but set the standard for all businesses in their chosen field. 
  • Nominated businesses must be based in Austin and/or have a significant portion of operations and staff located in Austin. 
  • To qualify as woman-owned, business must be 51% or more woman-owned. 
  • To qualify as woman-led, an Austin-based woman must be in an executive role, with PNL responsibilities, and be the most senior-level employee of either the whole company or of a branch of the company.
  • Nominees must be making a measurable impact in their company.

Please review the award categories for specific descriptions and eligibility requirements.


  • The Awards Selection Committee will evaluate all nominations based on the submitted criteria and select finalists in each award category. 
  • Employees of Austin Woman administer and facilitate the awards selection process but do not participate in or in any way influence the Award Selection Committee’s voting.
  • Please note, if you are selected as a finalist you may be asked to submit a short video to accompany your application.

Winners will be announced at the Woman’s Way Awards Ceremony on Wednesday, May 19, 2021.


Health and Wellness:  This business is leading the way in Austin’s ever-growing health-and-wellness industry with a product or service offering.

Professional Services: In the services industry, this business is at the top of its class, making a significant impact with the service it provides, including but not limited to marketing, event planning, PR, accounting, legal work, consulting or other professional services. 

STEM:  This business stands on the principle of women supporting women and encouraging more female involvement in STEM at large. *Technology industry encompasses technology products or services, businesses that utilize a technology platform and online businesses (if the business being online only is the reason for the success of the business, rather than the good or service). 

Engine for Good: Social impact is embedded in the core values, strategies and processes by which this business operates and measures results. This business may be a nonprofit or a for-profit organization with a big idea that satisfies a social need and clearly articulated core values. 

Product or Technology Innovation: Innovation and creativity are at the root of all successful businesses, and this business has proven as such with its unmatched product development. *This company has developed a product and taken it to market. This can include a tangible/physical product or a technology-based product. 

Maker: This business was built by a female artisan who is supporting herself with her craft and has reached a level of success that allows her to support other female artists. From jewelry and fashion to pottery and photography to music and art, this category is a celebration of all makers in all mediums. 

Rising Star (must be less than three years old): This business is fresh on the Austin scene, but is already making its mark. Over the next few years, we expect great things from this company, as it is on track to scale and become an influencer in its category. 

Business to Watch (under $3 million): From impressive fiscal success to excellent leadership, this business is making a noteworthy mark on Austin and its industry at large. A key factor defining success may include the ability for future scale, community impact and opportunity for women. 

Business to Watch (over $3 million): From impressive fiscal success to excellent leadership, this business is making a noteworthy mark on Austin and its industry at large. A key factor defining success may include the ability for future scale, community impact and opportunity for women. 

I Am Austin Woman: This woman is beloved in the Austin community for her innate ability to foster engaging and empowering conversation and inspire those around her. Throughout her lengthy career and avid community involvement, she has led with exceptional grace and finesse, her actions echoing the core mission of Austin Woman magazine. The impact she has made as a woman and for women is key.


Swag bags sponsors: AFIA Foods, atxGals, Austin Eastciders, Beauty and the Mess, Benold’s Jewelers, CareFor, City of Austin Small Business Program, H-E-B, Heal In Comfort, Integrated Financial Planning Center, LBJ Library, Lisa J Makeup, Mediators and Arbitrators of America, Novita Spa & Medical Rejuvenation Center, Re-3D Inc., Restart CBD, Smokey Denmark, Tiff’s Treats, Tru-Skin Dermatology, Twang-a-rita, Twin Liquors, Uncle Ray’s Peanut Brittle, Urban Betty, Waterloo Sparking Water, WP Engine

Live giveaway sponsors: AFIA Foods, Bola Pizza, Brazen, Cater to Mom, Dripping Springs Distillery, Kendra Scott, Lisa J Makeup, Novita Spa & Medical Rejuvenation Center, Restart CBD, Robin Emmerich, Skin Science Soul, SUSTO, Tiff’s Treats, Twin Liquors & Urban Betty

Businesses led by women continue to drive our economy in Austin and throughout the country. Our sole mission as an organization is to support women, and we’re looking forward to our fifth year of celebrating the valuable contributions of the many inspirational women in the Austin business community.”

– Melinda Garvey, founder of Austin Woman magazine

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