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Players Reach, a nonprofit organization dedicated to community enrichment and youth empowerment, is thrilled to host its 6th Annual Toys for Joy event. Each year, this initiative spreads holiday cheer by ensuring that children in the Austin area experience the magic of the season with shopping experiences at local Austin stores.
About Players Reach
Founded in 2019 by Peyton Thompson and MJ McFarland, together with their ever-expanding network of former athletes and professional partners, Player’s Reach aims to give back to the city they now call home. Their goal is to use their successes to help support and inspire the youth of Austin to greatness by giving back to their community. At its core, Players Reach focuses on creating meaningful opportunities that uplift youth and foster connections between local businesses, volunteers, and families.
What is toys for Joy?
This year, Players Reach is thrilled to partner with Oak Springs Elementary to sponsor 50 children, providing them with an unforgettable shopping experience at Wonder World (from Toys “R” Us) inside the Barton Creek Square Mall. By collaborating with this local school, Players Reach ensures that donations are making a meaningful difference in the lives of children in the community, fostering strong and personal connections between donors and recipients.
“This year’s Toys for Joy event is bigger and better than ever,” said Reese Cisneros, Event & Sponsorship Director for Players Reach. “With the support of multiple retailers, we’re not just giving gifts—we’re creating an entire experience for these kids, teaching them valuable lessons
in budgeting and giving them a holiday they’ll always remember.”
How to Get Involved
1. Donate Funds
Make a monetary contribution directly through the Players Reach website—every dollar counts and helps create a memorable holiday experience for local children. Whether big or small, we can work with your giving goals to make a meaningful impact this season!
2. Volunteer Your Time
Join our volunteer committee and help oversee the event! Volunteers play a vital role in greeting attendees, managing activities, and ensuring everything runs smoothly on event day.
3. Become a Sponsor
Sponsorship opportunities include covering specific items like pizza or bus transportation, or selecting packages such as “MVP” or “Team Captain,” which directly provide a set number of shopping experiences for children.
4. Spread the Word
Help us reach even more people by sharing Toys for Joy on social media, talking about it in your community, or inviting friends and family to get involved.
The Impact
Since its inception, Toys for Joy has provided thousands of dollars in shopping experiences for children from local schools, creating priceless memories for Austin’s youth. This year’s event aims to beat previous records with the support of our generous donors, sponsors, and volunteers. Each shopping experience represents not just a gift, but a powerful message of love and support from the community.
For more information on Toys for Joy or to get involved, visit playersreach. com. Let’s make this holiday season brighter – one toy, one child and one act of kindness at a time. @playersreach