For Alchemy Juice Founder and CEO Carly Brown, the company is about more than juice.
By Allie Justis, Photo courtesy of Carly Brown
Reconnecting is often viewed through the lens of uniting with friends and family. But it can also be centered around rediscovering a connection with yourself. Carly Brown, founder and CEO of Alchemy Juice, has been a proponent of this idea ever since she got started in holistic health nearly 10 years ago. She’s been a long-time yoga teacher and health coach with an interest in nutrition. But what got her into holistic health was actually her bout with thyroid cancer in November 2019.
“The recommendation from my doctor was immediate surgery, radiation, hormone replacement for the rest of my life; it just felt like they didn’t give me any other option other than ushering me into surgery,” says Brown. “I had known enough being a health coach to know that there were other ways to go about healing. So I really started to research holistic and integrative medicine or care for cancer, and really started coming upon juicing and detoxification. I started juicing and doing things like coffee enemas and infrared saunas, high-dose vitamin C, and my life started to change.”
Carly Brown: A Juicer & a Dream
Brown was enamored by how juicing made her health improve so drastically, but she found that outside of making her own juices, she felt that Austin didn’t have a place that provided raw, organic juices without high-pressure pasteurization or UV light therapies. So, with the help of her team, she started Alchemy Juice out of her home in Austin, and the response was overwhelming.
“The orders just started to roll in, and my mom, my husband and I would use our home kitchen. It was very raw. Ours was based and fueled by passion and this desire to have an impact on other people’s health the way my health had been impacted,” says Brown. “I felt really grateful. The support we got kind of validated the fact that it had such a transformative impact on my health that other people wanted it.”
An important aspect of Alchemy Juice that Brown took into account is that it is designed to also be a door-to-door delivery business. She insists that a huge part of people not being able to live a healthier lifestyle is time and convenience, so her team will juice and deliver any of the many products they offer at their store to make things as easy as possible for their customers. With their recent partnership with Earlybird CBD in Austin, their juices now offer the added benefits of optional CBD oil.
“We don’t think of ourselves as a juice company; we think of ourselves as a wellness company, and our mission is to increase the cellular vitality of the human body. Overall as a society, we are overwhelmed, strung out and stressed out,” says Brown. “I can’t fully support and nourish someone’s body if there’s rampant stress, so for me it feels like a win-win to combine CBD oil to support their nervous system with a juice that’s [also]going to support their cellular health and vitality. I used Earlybird products very early on from day one, and I know the founder and I trust them. Trust the product that they’re creating. I love that they’re local. So it was an easy decision for us when we had to think about who we wanted to partner with.”
“I honestly feel really proud…”
Alchemy Juice has its cafe inside the Casa de Luz community. Brown’s personal favorite is the immune boost juice. The immune boost is filled with carrots, celery, beet, beet greens, ginger, garlic, turmeric and green apple. She knows that it’s pretty unique to put garlic into a juice, but it’s antibacterial, and she ensures that they make flavor a priority for their juices so that it can be healing and delicious at the same time.
“I honestly feel really proud. Every time I drink our pure green juice, for example, I’m like, ‘Damn, this tastes good,’” says Brown. “I’m a business owner, I’m a woman and I’m a mother. In starting this business I’ve learned that there’s no race to the finish line. I love what I’m doing, and I love how I’m helping others, so as long as I can do that, I couldn’t be happier.”
The Alchemy Green CBD Smoothie
A smoothie that provides great nutrition to promote cellular health and vitality. It’s best when cold and can be made creamier if you include half an avocado in the mix.
1 cup Alchemy Juice Sweet Greens or Pure Greens juice
2 large handfuls spinach, raw
½ banana, frozen
¾ cup mixed berries
1 dropper Earlybird CBD Tincture
½ avocado (optional)
Add all ingredients into a large blender.