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Hearth and Soul, Founder & CEO

Woman to Watch Susie Busch Transou
Photo by Paige Newton for The Scout Guide Austin

Susie Busch Transou is a businesswoman, mom, volunteer, friend and the visionary behind Hearth and Soul. The marriage of her desire to enrich others’ lives with the Anheuser-Busch philosophy “making friends is our business” has made Hearth and Soul a dream come true. Transou was inspired to reflect on unmet needs in her world and what feeds her soul. The answer stoked her entrepreneurial spirit and led her to create a unique concept in retail reminiscent of the home; a haven where friends can connect and an inviting place to acquire curated finds. Tucked away in West Austin’s Tarrytown neighborhood, Hearth and Soul is thriving and proudly serves Austin friends and visitors alike. Hearth and Soul also supports a variety of entrepreneurs and nonprofit organizations. Transou is immersed in Austin’s vibrant community and enjoys entertaining at her home in Travis Heights, with her husband Tripp.




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