Raeka Beauty’s latest skin care launches celebrate South Asian culture.

By Kaila Pathak, Photos courtesy of Raeka Beauty

In a world where the definition of beauty has often been dictated by societal norms and unrealistic standards, Raeka Beauty, a revolutionary skin care brand, is on a mission to empower customers to embrace their own unique beauty. With their latest skin care product launches, Raeka is making waves in the beauty industry, embracing South Asian culture and inspiring women to feel confident in their skin and heritage.

Raeka has always been known for its innovative and natural skin care solutions. These remedies are rooted in ancient South Asian beauty rituals. Raeka believes every individual is born with unique features and characteristics that make them beautiful. Raeka designs their products to enhance and celebrate these unique traits. Using natural skin care products packed with botanicals can be a fantastic way to feel comfortable in your own skin. Botanicals are plant-derived ingredients that are known for their beneficial properties. Here are two examples of using botanical-rich products to boost your confidence and embrace the skin you’re in.


Use a botanical-powered face mask with ingredients like clove oil and lavender. This can soothe and calm the skin, reducing redness and inflammation. This promotes a refreshed and revitalized complexion, leading to increased self-confidence. The act of applying the face mask itself can also be a form of self-care. Allowing for a moment of relaxation and self-pampering.


Integrate ingredients like camphor oil and nutmeg into your self-care routine to provide a sensory experience that enhances your well-being. The invigorating scent and nourishing properties of these ancient ingredients can awaken your senses and create a spa-like atmosphere at home. Promoting a deeper connection with nature and boosting your self-care and confidence.


One of the most remarkable aspects of Raeka’s latest skin care launches is how it has captured the culture of South Asia. Taking pride in its heritage and drawing inspiration from the rich history and traditions of South Asian beauty rituals. The use of Indian sarsaparilla and camphor in the products, for instance, not only reflects the commitment to authenticity. It also pays homage to the wisdom of ancient South Asian beauty secrets passed down through generations. Derived from the bark of the camphor tree, camphor has been a staple ingredient in South Asian skin care routines for centuries. Known for its antiseptic, anti-inflammatory and cooling properties, camphor is a popular choice for treating various skin ailments.

Generations of South Asian women have incorporated camphor into their skin care rituals. Using it in face packs, oils and creams to soothe irritated skin, reduce acne and rejuvenate the complexion. This tradition also has a nostalgic connection to the past. Grandmothers and mothers have passed on this beauty ritual as a part of their cultural heritage. Symbolizing the rich and enduring legacy of South Asian beauty traditions.

Empowerment Through Natural Beauty

Moreover, Raeka is not just about skin care. It’s about empowering women to embrace their own unique beauty and gain confidence in their skin and heritage. In today’s world, where the pressure to conform to unrealistic beauty standards can be overwhelming, Raeka encourages women to celebrate their individuality and be proud of their roots. When women feel confident in their skin and heritage, it can positively impact their lives, whether it’s in the workforce or while starting their own businesses.

As more women are entering the workforce and pursuing their passions, having confidence in one’s skin and heritage can play a pivotal role in their success. When women feel comfortable and confident in their own skin, they can focus on their talents, skills and abilities without the burden of societal beauty standards.
“Raeka Beauty is not just about skin care. It’s about empowering women to embrace their unique beauty and heritage,” says Raeka Morar, founder of Raeka Beauty. “We want to inspire women to be confident and proud of their skin. Whether they are in the boardroom or starting their own business. Our brand is designed to really captivate culture. Embrace all beauty and provide effective skin care solutions that cater to different skin types and concerns no matter who you are.”



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