Co-owners of Elevé Cosmetics

By Lauren Jones, Photo by Courtney Runn

Gertie Wilson created her award-winning beauty brand to empower women to rise to be their best selves. Elevé Cosmetics offers clean, nontoxic, modern makeup that is stylish, long-lasting and acts as an extension of skin care. Each product is packed full of antioxidants, peptides and anti-aging ingredients. Wilson and her sister, Ginger Averitt, recently expanded beyond e-commerce and select retail accounts to open their first flagship store in the city where it all started, Austin. They are proud to set an example with healthy, plant-based ingredients anyone can use, regardless of skin sensitivities, allergies or lifestyle preferences, to improve the way their customers’ skin looks and feels. 


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