Food-delivery subscription service Prep to Your Door simplifies healthy eating.
By Elizabeth Ucles, Photos by Staci Pawledge and Nicole Braly
From growing up in Temple, Texas, to starting her career in New York City, Austinite Heather Emerson couldn’t deny her true calling: starting her own business in the food industry.
Before co-founding the plant-based meal-prep delivery service Prep to Your Door in late 2016, Emerson found it difficult to find foods that fit her vegetarian lifestyle.
“The problem was that I couldn’t cook for myself,” Emerson reflects. “So, I was eating at Whole Foods every day or eating at Casa de Luz…eating out all the time.”
While living in New York City and working in the bustling fashion industry, Emerson subscribed to weekly meal-kit service HelloFresh, eventually finding herself straying from the recipes and creating her own meals, which she stored in mason jars after learning about the negative effects of plastic on the environment.
Though Emerson knew creating her own meal- delivery service was something she’d like to pursue, she was unsure of whether it was a viable business option. Her partner, Faiez Rana, gave her the last push she needed. In December 2016, Emerson launched Prep to Your Door.
Prep to Your Door is a weekly subscription service. Subscribers pick the meals they want every week once the menu is set, and prepped meals are sent out each Monday.
While Prep to Your Door offers a new menu every week, an end-of-year survey from 2017 highlighted two fan- favorite meals that will return this year: a burrito bowl and lentil arugula salad topped with a cashew-based herbed cream cheese.
“You would never guess there’s no dairy in it,” Emerson says. “We try to add touches like that to our food that make it so that you don’t miss the dairy or the meat.”