Shop local and keep your skin glowing with these beauty products made from all-natural and nontoxic ingredients. 

By Harshita Avirneni

Nearly 80 percent of the 12,500 ingredients used in cosmetic products sold in the U.S. have not been evaluated for safety by Food and Drug Administration. The FDA only prohibits or restricts 11 ingredients through regulations and, by law, is not required to approve the cosmetic product before it goes on the market. As more consumers investigate what goes into their favorite beauty products, natural beauty stores are becoming more popular. If you’re ready for a product makeover, check out these local beauty shops and our favorite finds. 

Yellow Rose of Texas body oil | $15 | Honey & Vinegar

Blue Haven Holistics fruit enzyme antioxidant mask | $36 | Lovejay Holistic Beauty Bar

Lovejay Holistic Beauty Bar opened its doors this summer to offer Austinites a space dedicated only to natural beauty products. Owner Blair Wagoner’s background in nutrition led her to ditch conventional makeup in favor of the all-natural, organic and nontoxic products she now carries in her store. Lovejay also offers NaMasque, a holistic yoga, meditation and face-mask experience, and jade-rolling classes.

Lily Lolo vegan eyeliner | $16 | Lovejay Holistic Beauty Bar

Nail Pop nontoxic nail polish | $18 | Elevé Cosmetics 

Elevé Cosmetics, founded by Gertie Wilson in 2015, is a vegan-based beauty line that sells nontoxic makeup that is long-lasting and protects your face. The products are packed full of antioxidants, peptides and active anti-aging ingredients to enhance natural beauty while improving skin. Wilson and her sister opened a brick-and-mortar location in 2018 on Brodie Lane, where customers can shop their products, have their makeup done and sip on Champagne. 

Améline Fragrance | $96 | Phlur 

lavender hydrating mist | $42 | Blink Beauty 

Launched in 2015 by Cynthia and Eric Korman, Phluris a fragrance brand committed to creating clean and sustainable products for the body and home. The shop is a certified B Corporation, never including parabens, phthalates, sulfates or other skin irritants in any of products. Stop by Phlur’s East Austin headquarters to try its natural fragrances in person.  

body polish | $34 | Olive + M

Fitglow Lip Colour Serum | $42 | Lovejay Holistic Beauty Bar


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