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Woman to Watch: Wendy Covey

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Wendy Covey is an author, podcast host and the CEO of successful technical marketing agency Trew Marketing.

Sponsored Content, Photo by Christine St. Laurent

Wendy Covey is an author, podcast host and the CEO of a successful technical marketing agency. And she holds a Texas fishing record! With more than 20 years as a marketing leader in engineering design and manufacturing, Covey knows the key to building trust and converting technical buyers is understanding their pains and developing compelling, technical content that leads to a solution. Through her company, Trew Marketing, she has helped hundreds of engineering and technical companies become trusted advisors, grow sales pipelines and increase market share through content marketing. Covey’s book and podcast of the same name, Content Marketing, Engineered, helps technical marketers looking to adopt or improve their content-marketing programs. A fifth generation Texan, Covey gained national recognition when she was named one of WSJ’s 10 Most Innovative Entrepreneurs in America. That said, Covey has something significant to add to every ranch visit, dinner party and keynote stage.

trewmarketing.com


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