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Woman to Watch: Shelbi Macfarlane

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ProGraphix, VP, Sales & Marketing

As VP of sales and marketing at woman-owned ProGraphix, Shelbi Macfarlane is passionate about people and building connections, especially when women in business work together to support each other. Recently recognized as a Rising Star by NAPCO’s Wide-Format Impressions magazine, Macfarlane takes a unique approach to sales and marketing in shaping the entire customer journey—from lead creation to customer support. No task is too big or small. Since joining the ProGraphix team mid-2021, she has rebuilt the website, led sustainable product launches, developed email and social content strategies and spearheaded a logo refresh, all while working directly with clients. ProGraphix is a wide-format graphics company that takes an eco-conscious approach to crafting products like banners, signs, tradeshow displays, murals and wraps. They aim to bring progress to the printing world, as Austin Green Business Leaders, champions of local small businesses and a mostly female team in a male-dominated industry.

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