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Woman to Watch: Lee Caldwell

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Lee Caldwell helps entrepreneurs develop marketing strategies to maximize their online sales and teaches people the importance of financial literacy.

Sponsored Content, Photo by Taylor Prinsen

Owning and operating a security-guard business, Special Response Security, was extremely challenging for Lee Caldwell in the beginning stages. Many times, she questioned whether this was the right industry for her and how she was going to make a struggling business thrive. She had to wear many hats, from conducting guard work to administrative duties, sales and marketing. One skill she learned that helped catapult her business was digital marketing. Learning how to position her business online and provide potential clients with value that other guard companies weren’t giving helped grow her business exponentially. Because of this, she now owns a digital-marketing company and a credit-restoration consulting business, noting women can never have too many income streams. Her love is her security-guard company but she sincerely enjoys helping entrepreneurs develop marketing strategies to maximize their online sales and teaching people the importance of financial literacy.

srsaustin.com


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