Mindy’s Bakeshop is popular on Instagram and in real life.
By Courtney Runn, Photos courtesy of Mindy’s Bakeshop
From cookies featuring rapper Drake’s face to elaborate succulents made of icing, Mindy Sepeti’s cookies are a hit on Instagram and in real life. Sepeti discovered her passion for baking at the University of Texas, where she regularly skipped classes to bake for her friends. She went on to attend Le Cordon Bleu to study pastry, and her husband, Ken Sepeti, also attended pastry school so they could one day own a bakery together. They baked as a side business until 2015, when they committed to Mindy’s Bakeshop full time. Besides their detailed cookies, the couple also bakes cakes, sells cookie-decorating kits and hosts cookie-decorating workshops. Follow them on Instagram @mindysbakeshop, but be prepared to get some serious sugar cravings.
Downtime is a hard thing to find as small-business owners, but we’ve discovered that it’s absolutely crucial to producing our best work.
I’ve learned that inspiration is literally everywhere. Kenny designed our most popular Valentine’s Day cookie (a black heart with the words “Executive Producer Dick Wolf”) while sitting on the couch, watching [Law & Order] SVU!
Order a cookie kit, buy tickets for a workshop or place a pastry order at mindysbakeshop.com.