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Meet the Woman Behind Local Boutique Estilo

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Retail therapy takes on a whole new meaning with Estilo owner Stephanie Coultress O’Neill.

Sponsored Content by Estilo

Estilo Owner Stephanie Coultress O’Neill
Photo by Paige Newton

Stephanie Coultress O’Neill has always had an eye for style, but before she owned Austin’s most acclaimed boutique, she owned a private psychology practice. With an entrepreneurial spirit and a heart for serving others, she knew her ability to help her patients flourish would only expand with the addition of helping them find their best selves through retail. After five years in the psychology space, Coultress O’Neill self-funded her own shop in the first floor of her condo, and in 2004, the concept of Estilo was born.

After a successful first year with her in-home shop, Coultress O’Neill embarked into the brick-and-mortar space with the opening of Estilo in the heart of the Second Street District and continued to grow Estilo, even throughout the Great Recession in 2009. After a decade in downtown Austin, Estilo relocated to Tarrytown to meet the boutique’s target market.

Since then, Estilo continues to thrive in Casis Village and excitedly opened its doors to a new men’s store in December, just in time for the holidays. Steps away from its flagship women’s boutique is the new menswear concept: Estilo Men. As owner, Coultress O’Neill is thrilled to provide a modern space for Austin men to hang out, enjoy craft cocktails and shop. The polished men’s clothing, shoes and accessories boutique is fully stocked with lines like John Varvatos, Theory, Ted Baker, AG, Rails and more, perfect for any occasion, casual or formal. Estilo Men is located at 2727 Exposition Blvd., suite 128 in Austin.

Juggling life with her two daughters and husband Todd, Coultress O’Neill manages to be a great mom and a great friend and personal styling coach to many of her repeat clients. Estilo also meets many moms right where they are with the convenience of opening as early as 8 a.m. and closing as late as 6 p.m. to accommodate their school pickup and drop-off schedules.

Coultress O’Neill is regarded as a top stylist and fashion icon in Austin. When guests enter the doors of Estilo, they are welcomed by the friendly faces of her trained styling staff, the offer of a cocktail or a glass of Champagne and personalized styling help from Coultress O’Neill or any member of her esteemed team. Shopping at Estilo allows customers to branch out with new pieces while also maintaining their personal style. With the personalized help of Coultress O’Neill and her team, countless guests walk out with unexpected pieces they never would have picked up for themselves that perfectly fit and showcase their features.


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