Founder of Urban Betty

By Lauren Jones, Photo by Courtney Runn

Chelle Neff has been a leader in the U.S. salon industry since founding Urban Betty in 2005, and has more than 20 years of experience creating innovative practices in the salon and beauty worlds. Neff has successfully grown Urban Betty’s revenue year after year and today, has a space that houses more than 40 employees. Her first salon was so successful that expansion plans for a second Urban Betty, which will open this summer, are now underway. No stranger to innovation, Ne designed and developed her own app, FyleStyle, which allows stylists to track client information and color formulas, and in 2017, she launched her own series of educational classes called Betty Bootcamp. In addition to her work with Urban Betty, Neff is fascinated with Austin architecture. She and her husband, David J. Neff , created Austin’s Weird Homes Tour, and their first book, Weird Homes: The People and Places That Keep Austin Strangely Wonderful, will be released this month.


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