Sponsored Content brought to you by Fairmont Austin
Since opening in 2018, Fairmont Austin has honored the significance and joy of music in the Live Musical Capital of the World by presenting guests performances by local artists. As Fairmont Austin was launching its first shows, Gold Rush Vinyl, located in Northeast Austin, was pressing its first records. Founded by Caren Kelleher, Gold Rush has a sterling reputation. Fast Company named the press as one of the Most Innovative Companies of 2020. “…for revolutionizing vinyl production by making records three times faster than the industry average…think of it as the Tesla system for record pressing.”
Gold Rush, which manufactures records for musicians, record labels and brands, is one of just two vinyl pressing plants in the world owned by a woman. This fact, along with their commitment to sustainability by using less energy than traditional vinyl factories to reduce plastic waste, made them an ideal partner. They align so perfectly with Fairmont Austin’s values and beliefs. After meeting Kelleher and learning of her family’s hospitality ties, the hotel’s marketing team excitedly toured the colorful plant. Thus cementing a partnership inspired by vinyl’s resurgence and appeal to multiple generations seeking experiential, authentically local travel. With live shows on hold, both sides were thrilled to spotlight local musicians through the creation of a custom takeaway vinyl. A Record of Your Stay brings the lively sounds of Austin to hotel guests. Future collaborations will include special music-themed room packages, factory tours and exclusive events.
Fairmont Austin strives to support and learn about local, woman-owned businesses like Gold Rush Vinyl and Little Blue Lane, which makes gifting seamless by sourcing and creating bespoke themed gifts for the hotel. Guests and locals alike can continue to take in tunes weekly at Fairmont Austin’s lobby bar, Fulton, which pays homage to the streets of Austin, always buzzing with live music. Music exploration awaits. Book an Austin Adventure package today to enjoy the best available rate and complimentary self-parking.
For more information, visit fairmontaustin.com
Group photo: Marketing team photo CR Fairmont Austin