Founder, Dumb. Apparel

Sponsored Content, Photography by Romina Olson

Women to Watch: Carrie Knapp

As her feet touched the soil of the hill country over a decade ago, Carrie Knapp knew that Austin had captured her heart. This very inspired and artistic entrepreneur united her passion for fashion and her love for bringing people together. She founded dumb., an apparel-based brand designed for everyone, on the key principle to include and celebrate all people’s uniqueness. It is an acronym which stands for diversity, unity, morality and beauty. With a mission of “Inspiring mankind to act locally and think globally in ways to impact our world for the better,” the brand uses youth ambassadors as volunteers to serve in their local communities. Get ready for the first National Actdumb. Day on September 5! All are invited to head to their nearest park and bring along some fun outdoor activities to play. You’re there to show your support and acceptance for all.



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