Empowering women in sports and growing community in soccer.
By Jenny Hoff
As Alison Roscoe’s son approaches his fourth birthday, he’s becoming more involved in “mommy’s work.” On match days, he explores every nook of Q2 Stadium, absorbing the energy and excitement. It’s a unique blend of family time and professional commitment—a testament to Roscoe’s dedication. As now Senior Vice President of Corporate Sponsorships, Roscoe’s career continues to boom since we met up with her in 2023. The same could be said for Austin FC and Q2 Stadium.
Sustaining Momentum through Growth
Austin FC is no longer the shiny new team; but, they’re still a force to be reckoned with. Over the next five years, Roscoe aims to further elevate Austin FC’s presence. Beyond Austin, they’re uniting Pflugerville and neighboring areas. Her goal? Create unforgettable experiences for fans while making a positive impact in the community.
And, the community wants in. With an estimated 21,000 person waiting list for Austin FC season tickets, Q2 stadium hosts the only major league sports complex in the area that brings together Central Texans – Aggies, Longhorns or otherwise. “We’re the rallying cry for the city,” Roscoe says. “It’s a united front. We don’t have any other major league team in the area.”
With the FIFA World Cup captivating global audiences, Austin FC has a golden opportunity to make an even bigger mark on the soccer world. Although not a host city, they plan to be present—hosting watch parties, engaging fans and celebrating the games. Meanwhile, Q2 has its own roster of games garnering global attention. As host of two Copa América games and planning to host its first Major League Soccer game in 2025, Roscoe’s professional growth continues to expand. “We had to bid on it and it’s a big win,” she says. “It’s a source of pride for me and my job and all the work we’ve put into it.”
Women in Sports: A Priority
Roscoe’s recent hires reflect her commitment to gender diversity. Two young women, fresh out of college, now form part of her team. She mentors them, ensuring they thrive in the sports industry. It’s a rewarding journey—one that encourages more women to pursue careers in sports management.
Managing people is both an art and a science. After the 2022 playoff run, Roscoe faced turnover within her Austin FC team. Building a new roster while maintaining cohesion is no small feat. But she thrives on challenges, pushing herself to find solutions and lead with resilience.
“I see myself here, continuing to grow,” says Roscoe. “I’m a big supporter of our president and our owner. If I can continue to be a leader and a decision maker in this organization, I have the best job in the world.”
Roscoe’s involvement with Austin Woman has been transformative. Within this community of women leaders, she has found inspiration and camaraderie. Taking her office colleagues to various events has been a rewarding experience; reinforcing her commitment to promoting women and diversity—both in sports and across all workplaces. Alison Roscoe’s journey is one of resilience, mentorship, and personal growth. As she continues to shape Austin’s sports scene, her impact reverberates far beyond the field. Through her leadership, she’s paving the way for others, ensuring that women’s voices are heard and celebrated in every arena.
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