Blending her passion to serve women and her love for yoga, Allie Lindenmuth launched Anook Athletics to fill a huge gap in the athletic-apparel market.
Sponsored Content, Photo by Romina Olson
Allie Lindenmuth is a mama, prenatal yoga teacher and entrepreneur who has worked with hundreds of women in Austin. With a background in the nonprofit sector and years of teaching yoga to mothers of all walks of life, Lindenmuth was always on the lookout for how to better serve the mothers of her community. When she became a mom in 2016, Lindenmuth noticed there was a huge gap in the athletic-apparel market. Due to the lack of high-quality maternity and postpartum workout gear, pregnant and nursing moms (herself included) were having to make their nonmaternity workout clothes work. Blending her passion to serve women and her love for all things yoga, Lindenmuth launched Anook Athletics. She believes motherhood is one of the biggest transitions in a female’s life, and support through this time is crucial. Lindenmuth wants all women to feel empowered to support their bodies physically, mentally and spiritually.