Nicole DeAngelis founded Joey Ro with her pup, Alfie, to celebrate the special bond people have with their pets.
Sponsored Content, Photo by Romina Olson
Nicole DeAngelis founded Joey Ro with her pup, Alfie, to celebrate the special bond people have with their pets. Most of DeAngelis’ neighbors know her as “Alfie’s mom.” The two have been romping around Austin together, taking selfies since 2013, when DeAngelis adopted him from a local rescue organization. Because Alfie is her son and basically a human, DeAngelis wanted him to have better than the run-of-the-mill collar. In an effort to style him in accessories that complemented her own sensibilities, she went about designing a classic line of accessories made to be mixed and matched with both the seasons and her own ensembles. She named the brand Joey Ro as a nod to the baby kangaroo/mama bond and built the product line around a patent-pending collar designed to seamlessly accessorize with detail-oriented bow ties, bandanas and leashes. The best part is that all the pet ac-cessories come with coordinating counterparts for pet moms and dads. The company offers headbands, scarves, watchbands and more. Austin Woman readers can preorder Joey Ro products and claim an exclusive perk.