As part of their rebrand, Future Front Texas hosts their Front Festival and Market.


Future Front Texas emphasizes their new rebrand with their Front Festival and Market. This is a landmark event. Not only is it the organization’s first event after their rebrand. This also marks their first in-person event since before the COVID-19 pandemic.

According to Future Front, this event is a “celebration of the organization’s evolution.”

The event is a amalgamation of what were formerly BABES FEST and craftHER Market—two of the largest Boss Babes ATX events. Front Festival will feature “a weekend of pop-up shops and performances that center emerging creatives, artists, designers and small-business owners homegrown in Texas.”

What to Expect During the Day

Cheer Up Charlie’s will host the Front Festival August 21-23. Further emphasizing Future Front’s desire to center local talent from underrepresented communities.

“During the day at Fair Market on August 21 and 22, the nonprofit will host more than 100+ vendors within Fair Market’s warehouse,” says Future Front. Some of the small businesses slated to showcase their services include Fanm Djanm by Paola Mathé, Small Talk Jewelry, Chantal Strasburger Ceramics and Jack and Bec apparel, YEAR 901.

Martha’s Contemporary Austin, an art gallery gaining notoriety, will also known host a pop-up show. “Guests can enjoy live art installations and DJ sets from Future Front’s hand-selected artistic residents, including DJ La Moon, Mireydi, and more,” Future Front continues.

Into the Night

Front Festival is certainly an all-encompassing event. Lasting throughout the day and into the evening. “As part of the festival’s nighttime showcases, FFTX will be throwing two outdoor events at Austin’s beloved Cheer Up Charlies,” says Future Front. “On August 20, Kam Franklin of The Suffers will headline a musical performance for the official pre-party. Supporting sets from Dallas’ Lorelei K and Austin’s own Bragglights are also in store.

“Following the first day of the market on Saturday, August 21, the organization will host an evening of film screenings,” Future Front continues. A definite highlight of the event features local artist p1nkstar. Her groundbreaking musical short film, GIRLS LIKE US is set to premiere for the first time in person.

For more information about Front Festival and purchase tickets, visit

The FFTX team will be adhering to CDC guidelines and precautions. Encouraging all visitors to wear masks throughout this event when not able to social distance. The organization’s safety precautions for all of its in-person programs can be found at


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