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September 2, 2021


Stroll into Summer with First Thursdays, Live Music, Muralists, Raffle Punch Cards and More on September 2

WHO: The businesses of Austin’s iconic South Congress Shopping District.

WHAT:  Soak up the summer sun and support your local businesses! Austin’s iconic South Congress Shopping District is bringing back the heat with a jam-packed summer event series offering the best of old and new Austin.

Summer on SoCo marks the official return of SoCo’s beloved First Thursdays September 2. Locals and tourists alike can shop ‘til they drop while enjoying special First Thursday promotions, activations and more from SoCo’s businesses. Live music returns to SoCo as well throughout the series with characteristic pop-up performances on SoCo’s sidewalks and Güero’s Taco Bar’s famous live music series recurring weekly on the Oak Garden Stage. Additional spectacle will be in store throughout the summer including live mural art and other forthcoming surprises.

Get the most out of the series by picking up a “Summer on SoCo Punch Card” available at participating SoCo businesses. A purchase of any value from the businesses listed on the card gets you a “punch” on any day throughout the series. Punch out your card to completion and follow the instructions on the back to enter the “Summer on SoCo Raffle” for a chance to win big. Shoppers are welcome to submit multiple completed punch cards to increase their chances to win! Fabulous prizes include a grand prize of a one-night staycation at the South Congress Hotel as well as curated gift baskets, merch and gift cards from SoCo businesses including Letterpress Play, Manready Mercantile, Esby, Noah Marion Leather Goods & Apothecary, Home Slice Pizza, Güero’s Taco Bar, Aviator Nation, Maya Star and many more. 

To be mindful of health and safety, the South Congress Shopping District kindly requests guests comply with the sanitation and mask protocols as upheld by each independent business.

WHERE: South Congress Shopping District

WHEN: Thursday, September 2

ABOUT: The South Congress Shopping District is managed by the South Congress Public Improvement District. Encompassing the businesses from Nellie St. to Annie St, The PID’s mission is to strengthen and protect the businesses, culture, arts and entertainment environment in the area, and preserve South Congress as a vibrant mixed-use district for locals and visitors. For more information visit visitsoco.com. Follow on Instagram at @southcongressatx and like on Facebook at @SouthCongress.


September 2, 2021


The South Congress Shopping District
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South Congress Avenue
South Congress Avenue
Austin,Texas78704United States
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