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Story Marketing: Your Message is in Your Mess

January 9, 2020 @ 6:00 pm - 8:00 pm

Marketing is ALL ABOUT relationships. Storytelling is the best way to create a connection that leads to a client/customer relationship. People want to see, hear and feel the truth about you and your business.

Artfully telling your truth (WHY you’re in business) is the foundation for a great marketing strategy. The ability to easily connect with your ideal clients/customers is a result. The “hustle, grind, and fake it til you make it” model in business is outdated. Most entrepreneurs make the mistake of only revealing their success and leave out the mess. Looking like you have it ALL figured out is not trustworthy, but everyone has SOMETHING figured out, story marketing focuses on that while illustrating the truth of who you are and why you’re in business.

Story Marketing Demonstrates:
  • You know your strengths, weaknesses, and can relate to your ideal clients/customers
  • Client/customer connection is increased due to feelings of significance and belonging
  • Client/Customer is inspired and activated by your story

About the presenter:
Colette Davenport is a master at initiating and modeling intimate dialogue that allows people to be seen and feel connected. She is an international coach, speaker, and author who teaches empathic entrepreneurs how to heal themselves, help others, and make 6 figures. Colette leads conscious business owners to their full potential through her marketing course and mentorship program.
“For any marketing strategy to work, vulnerability is key. Story marketing is the foundation for sharing our message with the people seeking the solution our service provides. Connection, communication, and relationship are required for lead generation, story marketing is the most effective means of creating that.” – Colette Davenport, Founder of Badass Empath United

The Riveter is a co-working space and community platform built by womxn for everyone. Our doors are open to everyone. Invite your friends, family, colleagues, and anyone who is interested.

*Free on-site parking available at The Riveter Austin


January 9, 2020
6:00 pm - 8:00 pm


The Riveter
1145 W 5th St
Austin,TX78703United States
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(833) 474-8383

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