Presented by La Colombe Coffee Roasters & Chobani

The best companies create brands that go far beyond their product, galvanizing entire communities in the pursuit of something bigger.

Brands that authentically support their customer to collectively affect change – either individually or for society at large – reach cult success that most businesses can only dream of.

Join Dance Dance OV with Ebony Crichlow, followed by a panel featuring four of the best – Chobani, La Colombe Coffee Roasters, Outdoor Voices, and ACLU. This discussion will spotlight how to create an authentic brand promise, what will set your company apart when it comes to enacting social good, and the choices great leaders have made to create brand equity.