Create inclusive experiences that exceed Gen Z expectations and leverage responsible AI.
By Joi Conti
Retail Touchpoint’s Adam Blair learned from Atheltic Propulsion Labs’ NJ Falk, Five9’s Niki Hall and The Z-Suite’s Sophia Hall about competing for Gen Z’s loyalty in the beauty and fashion landscape. Brands that can create the ost inclusive experiences for Gen Z are positioned to build enduring value, as inclusivity is essential for building trust with this generation. While AI can create phenomenal experiences in this space, data privacy and a need for transparency are challenges that Gen Z need addressed.
SXSW panel recording can be found at SXSW.com.
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