Encourage sustainability in shoppers and transparency amongst brand marketing.
By Joi Conti
Forbes Writer and TECHSTYLE Founder Brooke Roberts-Islam hears from Tapestry's Logan Duran, TrusTrace's Anja Sadock and Adidas Strigid Buehrle about what sustainability in fashion means for brand marketing and consumers.
After decades of a data-starved fashion industry, textile companies could finally evaluate their environmental impact across their total supply chain. This allowed brands to become more sustainable and aware of the materials used in their items. At the same time however, the data became a marketing ploy for consumers to believe they are shopping sustainable or "green" when, in actuality, the company hasn't seen the data to back that claim.
During the 'Honest Marketing & Circularity: A New Era for Fashion' panel, industry experts discuss transparency in marketing using eco-friendly and sustainability data and how this will help brands connect with their consumers.
SXSW panel recording can be found at SXSW.com.
Find out what else Austin Woman discovered at SXSW 2025.
