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Home Culture

SXSW 2025: Honest Marketing & Circularity: A New Era for Fashion

March 21, 2025
in Culture, Festivals, SXSW
Reading Time: 2 mins read
Forbes Writer and TECHSTYLE Founder Brooke Roberts-Islam moderates the Honest Marketing & Circularity panel.

Forbes Writer and TECHSTYLE Founder Brooke Roberts-Islam moderates the Honest Marketing & Circularity panel.

Encourage sustainability in shoppers and transparency amongst brand marketing.

By Joi Conti

TrusTrace SVP of Marketing Anja Sadock listens to her fellow panelist during the Honest Marketing & Circularity panel.


Forbes Writer and TECHSTYLE Founder Brooke Roberts-Islam hears from Tapestry's Logan Duran, TrusTrace's Anja Sadock and Adidas Strigid Buehrle about what sustainability in fashion means for brand marketing and consumers.

After decades of a data-starved fashion industry, textile companies could finally evaluate their environmental impact across their total supply chain. This allowed brands to become more sustainable and aware of the materials used in their items. At the same time however, the data became a marketing ploy for consumers to believe they are shopping sustainable or "green" when, in actuality, the company hasn't seen the data to back that claim.

Tapestry Vice President of ESG Strategy Logan Duran speaks on his experience in marketing and sustainability.

During the 'Honest Marketing & Circularity: A New Era for Fashion' panel, industry experts discuss transparency in marketing using eco-friendly and sustainability data and how this will help brands connect with their consumers.

SXSW panel recording can be found at SXSW.com.

Adidas SVP Sustainability and ESG Sigrid Buehrle encourages sustainability in shoppers at the Honest Marketing & Circularity panel.

Find out what else Austin Woman discovered at SXSW 2025.

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