How a brand can meet every consumer where they are through retail and omnichannel strategies.
Photos by Morgan Veilleux of Zorgi Media
Beautymatter's Cristina Montemayor caught up with DIBS Beauty Co-Founders, Jeff Lee and Courtney Shields to learn how a a brand can meet consumers wherever they are. DIBS Beauty was founded with the intent to be a true 50-state brand, which has made them the largest beauty brand to significantly activate locally, across every region. Shields and Lee share their founding philosophy on DIBS Beauty and why this mission maintains to be a top priority for the brand.
SXSW panel recording can be found at SXSW.com.
Find out what else Austin Woman discovered at SXSW 2025.
