• Support
  • FAQ
  • Contact Us
Austin Woman
  • Current Issue
    • Guides
    • Past Issues
    • Staff Picks
    • About Our Team
  • Connects Club
  • Empower
    • Cover Women
    • ATX Women to Watch
    • Women in Numbers
    • Women in Tech
    • Finance
  • Culture
    • Art
    • Festivals
    • Music
    • Pets
    • Philanthropy
    • Politics
    • The 512
    • Travel
  • Wellness
  • Taste
    • Recipes
    • Restaurants & Bars
  • Style
    • Beauty
    • Entertaining
    • Fashion
    • Home
  • Events
    • Uplevel Her
    • Woman’s Way
    • Thrive
    • Corporate Programs
    • Our Events
    • Calendar
No Result
View All Result
Austin Woman
  • Current Issue
    • Guides
    • Past Issues
    • Staff Picks
    • About Our Team
  • Connects Club
  • Empower
    • Cover Women
    • ATX Women to Watch
    • Women in Numbers
    • Women in Tech
    • Finance
  • Culture
    • Art
    • Festivals
    • Music
    • Pets
    • Philanthropy
    • Politics
    • The 512
    • Travel
  • Wellness
  • Taste
    • Recipes
    • Restaurants & Bars
  • Style
    • Beauty
    • Entertaining
    • Fashion
    • Home
  • Events
    • Uplevel Her
    • Woman’s Way
    • Thrive
    • Corporate Programs
    • Our Events
    • Calendar
No Result
View All Result
Austin Woman
No Result
View All Result
Home Empower

On the Money: Investing in Cryptocurrency

March 1, 2021
in Empower, In The Magazine
Reading Time: 3 mins read
On the Money: Investing in Cryptocurrency

What you need to know about this industry disruptor.

By Jenny Hoff, Photo by André François McKenzie on Unsplash

Cryptocurrencies are block-chain-based digital technology that theoretically you could use to make purchases, although few places currently accept them as a form of payment. However, at the time of this writing, Bitcoin, the original cryptocurrency that came out more than 10 years ago, has reached an all-time high, surpassing $40,000 per coin. Its most recent bump came after Elon Musk, who recently moved his foundation to Austin, announced he invested $1.5 billion in the digital currency and in the near future Tesla would accept it as a form of payment.

To put the growth of this industry disruptor into perspective, just over three years ago, one coin cost less than $1,000.

Even for wary investors, it’s hard to ignore growth like this, regardless of if they’re unsure what these coins represent and if they’ll be around in a year or two. There are many first-time investors wanting to reap some of the potential profits, whether it’s buying a fraction of a Bitcoin or investing in cheaper cryptocurrencies. However, unlike more stable investments, cryptocurrencies swing wildly, easily going up or down by thousands of dollars in a matter of days.

“Whenever you’re investing in something, you don’t want to put in any amount of money you’re not willing to lose,” says Inc. 500 entrepreneur and investor Brian Evans. “There is always a risk element. That’s just the reality. But in this growing market, what’s happening now is a lot of things are going up.”

How to Buy Cryptocurrency

If you’re looking to invest in Bitcoin or another cryptocurrency, it’s not as easy as buying it through E-Trade. You’ll have to download a Bitcoin “wallet” through a secure app, ensuring your bank will allow you to make the purchase via your debit card or linked checking account. You may need to provide identification. Once you buy the currency, you’ll need to store the code generated for you in a secure location. If you lose it, you lose all access to your coins and whatever value they may gain.

To Invest or Not to Invest?

Currently there are many coins to choose from, ranging in price from less than a penny for a coin to tens of thousands of dollars per unit. Knowing which ones to buy takes research and time, but Evans says it’s wise to start with the original disruptors.

Before moving on to more obscure and cheaper coins, “my advice to people getting into the market is to look at Bitcoin and Ethereum to start with,” says Evans.

While it definitely feels like a bubble with such enormous growth in a short amount of time, there is future potential for digital currencies to become more mainstream. There is also technology behind them that can be used for other purposes. As of now, their worth is dependent on what people are willing to pay for them. If you believe Elon Musk’s move is the beginning of a new trend, it might be worth putting some money in the game. However, if you can’t see a future where cryptocurrencies stick around, you may be better off investing in an index fund, real estate or gold—investments that have a proven track record of steady growth and maintaining value.


READ MORE FROM THE MARCH ISSUE

Related Posts

Women in leadership positions working with male colleague.
Empower

From Boardroom to Bottom Line: Why Companies Win with Women Leaders

Why women in leadership are a smart business investment for small, mid-sized and large companies.

May 8, 2025
Fashion

Spring Breeze to Summer Heat: Wardrobe Essentials You’ll Love

Fashion Stylist, Michelle Washington, shares what to wear in Texas during the spring to summer transition with wardrobe essentials you’ll...

May 8, 2025

Recent News

Austin Woman's 10th Annual Business Awards

Woman’s Way 2025 Event Recap

May 13, 2025
Women in leadership positions working with male colleague.

From Boardroom to Bottom Line: Why Companies Win with Women Leaders

May 8, 2025

Spring Breeze to Summer Heat: Wardrobe Essentials You’ll Love

May 8, 2025
Big Dreams, Empowered Girls: A Texas-Sized Vision for Public Education

Big Dreams, Empowered Girls: A Texas-Sized Vision for Public Education

May 7, 2025
Austin Woman

Copyright @ 2025

Important Link

  • About Our Team
  • Contact Us
  • ATX Women to Watch
  • Advertise
  • Careers

Follow Us

No Result
View All Result
  • Connects Club
  • Empower
    • Cover Women
    • ATX Women to Watch
    • Women in Numbers
    • Women in Tech
    • Finance
  • Culture
    • Art
    • Festivals
    • Music
    • Philanthropy
    • Politics
    • Travel
    • The 512
  • Taste
    • Recipes
    • Restaurants & Bars
    • What’s Cookin’
  • Style
    • Beauty
    • Entertaining
    • Fashion
  • Events
    • Uplevel Her
    • Women’s Way
    • Thrive
    • Corporate Programs
    • Our Events

Copyright @ 2025

Skip to content
Open toolbar Accessibility Tools

Accessibility Tools

  • Increase TextIncrease Text
  • Decrease TextDecrease Text
  • GrayscaleGrayscale
  • High ContrastHigh Contrast
  • Negative ContrastNegative Contrast
  • Light BackgroundLight Background
  • Links UnderlineLinks Underline
  • Readable FontReadable Font
  • Reset Reset